Rocket Fuel embeds the cognitive functions of IBM Watson in the predictive marketing platform

Rocket Fuel, a leading provider of predictive marketing platforms, today announced a new feature called Brand Moments that uses IBM Watson technology embedded. Through this integration, Rocket Fuel works with IBM Watson Discovery to inform consumers’ purchasing decisions by using cognitive computing to identify keywords and brand sentiment signals in real time. These keywords are then entered into Rocket Fuel AI for better performance, improved brand safety and …

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