Apple is playing catch-up in AI on Google and Facebook

Apple wants you to know Siri isn’t a sucker.

The normally secretive tech giant undid its artificial intelligence endeavors by inviting writer Steven Levy to its headquarters to learn which products and services benefit from various machine learning techniques, particularly deep learning.

The resulting article, published on Levy’s Backchannel website, paints a picture of a company that wants to boast about its AI capabilities.

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