Life insurance is DeadHappy with a pay-as-you-go start

The British insurtech start-up DeadHappy has entered our earthly dimension with the introduction of the “first fully digital” pay-as-you-go life insurance (PAYG) for consumers.

No Motörhead album, but DeadHappy’s cool logo

The company says 8.1 million Britons don’t have life insurance and DeadHappy (big name for a company) obviously wants to benefit from those who try to provide support to their loved ones after death.

Phil Zeidler, DeadHappy …

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