Combating unconscious gender-specific prejudices in asset management

Attitudes towards managing finances have changed dramatically in the past few decades for the majority of people and for the better. Even so, the gender gap within the industry is still an area long overdue for change and a more modern balance. While seismic shifts like these require the entire ecosystem to take a close look in the mirror, advisors need to recognize their paramount role and question their understanding of the needs of female investors.

Women are…

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