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Meet Leo: Gen Alpha


Leo Westcott is a 14-year-old Generation Z English student (born 1997 to 2012). Part of this generation has already joined the workforce, while Leo still has a few years left. Leo is probably closer to Gen Alpha, one way or another his behavior in banking and technology is very different from that of today’s average customer.

Leo already has no cash with him and is very used to digital payments. He has a bank account but prefers PayPal for online purchases and Apple Pay for …



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