Faure to Fintech – What music can teach us about communicating the benefits of tech

Caroline Page, Chili Communication

On the surface, Handel or Shostakovich seem to be a world far removed from the financial world. But as strange as it may seem, the similarities are there. This is because both the mechanics behind the music and the technology behind digital transformation – unless you’ve experienced both firsthand – are fairly abstract concepts to understand.

For 15 years I mainly produced classical music documentaries for the BBC. Now working in …

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