UBS relies on AI confrontation

More human than human?

UBS is testing Artificial Intelligence (AI) to see if it can help clients invest their money best – just by looking at their facial expressions.

According to Mark Haefele, UBS’s Chief Investment Officer, the Swiss bank is running several pilot programs – with a tool that can interpret clients’ facial expressions while they watch a video on financial planning.

“That helps to expose prejudices,” says Haefele. “You can say, ‘Look, you …

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