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Aviva makes the digital insurance company Air Blue in Hong Kong


Blue HK, the Hong Kong digital insurance joint venture owned by Aviva, Hillhouse Capital and Tencent, was founded.

Hong Kong

Hong Kong customers can purchase fixed-term life insurance and critical illness products online – usually through agents in Hong Kong. Blue’s goal is to bring digital insurance to the region’s insurance market with no commission.

Chris Wei, Executive Chairman of Aviva Asia and Aviva Digital, says, “We’re redefining insurance in Hong Kong …



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