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Unicorns, Emojis, and Gamification: How Generation Z is Changing the Way We Do Banking


Qooore was launched in 2020 and is an “easy-to-understand” investment app aimed directly at Millennials and Gen Z. If you weren’t already informed by the excessive vowels, a look at the marketing material would raise all doubts. Rainbow unicorn horns and bright emojis stand alongside trainer giveaways and hypebeast hashtags, all of which are presented in migraine-inducing neon.

Image source: Qooore

But Qooore isn’t a new streaming service, social network, or game – although it has elements of …



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